PRIVACY POLICY

Privacy Policy

Effective Date: May 30, 2026  ·  Last Updated: May 30, 2026

Introduction

Welcome to 2924 (the "Site"). This Privacy Policy describes how Balance Origins, LLC ("Company," "we," "us," or "our") collects, uses, discloses, and protects personal information from users ("you" or "User") of our Site, located at the2924.com.

This Privacy Policy applies to information we collect through the Site, as well as through email, text, and other electronic communications between you and the Site. It does not apply to information collected offline or through any third-party websites, applications, or services that may link to or be accessible from the Site.

Please read this Privacy Policy carefully. By accessing or using the Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and our Terms and Conditions, available at the2924.com/terms. If you do not agree with this Privacy Policy, you must not access or use the Site.

Article 1 — Key Definitions

For purposes of this Privacy Policy, the following terms have the meanings set forth below:

Article 2 — Personal Information We Collect

We collect several categories of personal information from and about users of the Site. The categories of personal information we may collect include:

2.1 Categories of Personal Information

Identifiers, such as:

Internet or Other Electronic Network Activity Information, such as:

2.2 Sensitive Personal Information

We do not collect Sensitive Personal Information.

Article 3 — How We Collect Your Personal Information

We collect personal information from the following sources:

Directly from You, including:

Automatically Through Your Use of the Site, including:

From Third Parties, including:

From Your Device or Browser, including:

Article 4 — How We Use Your Personal Information

We use the personal information we collect for the following purposes:

4.1 Business and Commercial Purposes

To Provide and Maintain the Site, including:

To Communicate with You, including:

For Marketing and Promotional Purposes, including:

For Analytics and Improvement, including:

For Security and Fraud Prevention, including:

To Comply with Legal Obligations, including:

For Other Business Purposes, including:

4.2 Use of Sensitive Personal Information

We do not collect Sensitive Personal Information and therefore do not use or disclose it for any purpose.

Article 5 — Cookies and Tracking Technologies

5.1 What Are Cookies and Tracking Technologies?

We and our third-party service providers use cookies, web beacons, pixels, tags, scripts, and other tracking technologies to collect information about your use of the Site and to enhance your experience.

5.2 Types of Cookies We Use

We use the following types of cookies:

5.3 Third-Party Cookies and Tracking

We allow a third-party analytics service to place cookies and use tracking technologies on the Site for the analytics purposes described above. This service may collect information about your use of the Site over time.

5.4 Your Cookie Choices

You have the following options to manage cookies:

Article 6 — Disclosure of Personal Information

We may disclose your personal information to third parties for Business Purposes. The categories of third parties to whom we disclose personal information are described below.

6.1 Disclosure for Business Purposes

We disclose personal information to the following categories of third parties for Business Purposes:

6.2 Categories of Personal Information Disclosed for Business Purposes

In the preceding twelve (12) months, we have disclosed the following categories of personal information for Business Purposes:

6.3 Sale or Sharing of Personal Information

"Sale" means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating a consumer's personal information to a third party for monetary or other valuable consideration.

"Sharing" means disclosing personal information to a third party for Cross-Context Behavioral Advertising, whether or not for monetary or other valuable consideration.

We do not sell or share your personal information as those terms are defined under California law.

We do not knowingly sell or share the personal information of consumers under 16 years of age without affirmative authorization.

If you are a California resident, you have the right to opt out of the sale or sharing of your personal information. See Article 11 (Your California Privacy Rights) and Article 12 (How to Exercise Your California Privacy Rights) for more information.

Article 7 — Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

The criteria we use to determine our retention periods include:

When we no longer need your personal information for the purposes described in this Privacy Policy, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), we will securely store your personal information and isolate it from further processing until deletion is possible.

Article 8 — Data Security

We have implemented reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include encryption of data in transit, access controls, and reliance on reputable service providers that maintain their own security measures.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee the absolute security of your personal information. Any transmission of personal information is at your own risk, and we are not responsible for circumvention of any privacy settings or security measures contained on the Site.

If we learn of a security breach that compromises your personal information, we will notify you in accordance with applicable law.

Article 9 — Children's Privacy

The Site is not intended for children under 13 years of age (or under 16 years of age for residents of certain jurisdictions with higher age thresholds). We do not knowingly collect personal information from children under 13 (or 16, where applicable). If you are under 13 (or 16, where applicable), do not use or provide any information on the Site or through any of its features, register for an account, make any purchases, use any interactive or public comment features, or provide any information about yourself, including your name, address, telephone number, email address, or any screen name or user name you may use.

If we learn that we have collected or received personal information from a child under 13 (or 16, where applicable) without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13 (or 16, where applicable), please contact us at hello@the2924.com.

Article 10 — International Users and Data Transfers

10.1 Location of Operations

The Site is controlled and operated from the United States. The servers that make the Site available and the databases where we store information may be located in the United States or other countries. Your personal information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

The data protection laws in the United States and other countries may differ from the laws in your country of residence. By using the Site, you acknowledge and consent to the transfer of your personal information to the United States and other countries where we or our service providers operate, and you understand that your personal information may be subject to access requests from governments, courts, or law enforcement in those jurisdictions according to the laws in those jurisdictions.

10.2 Users in the European Economic Area (EEA), United Kingdom (UK), and Switzerland

If you are located in the EEA, UK, or Switzerland, you may have additional rights under the General Data Protection Regulation (GDPR) and related data protection laws, including:

For users in the EEA, UK, or Switzerland, we rely on the following legal bases for processing your personal information:

If you have questions about our data processing practices or wish to exercise your rights, please contact us at hello@the2924.com.

10.3 Users in Other Jurisdictions

If you are located outside the United States, you may have rights under the data protection or privacy laws of your jurisdiction. Please contact us at hello@the2924.com if you have questions about your rights or our data practices.

Article 11 — Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, "CCPA/CPRA"), provides you with specific rights regarding your personal information.

11.1 Right to Know

You have the right to request that we disclose to you the following information covering the 12 months preceding your request:

11.2 Right to Delete

You have the right to request that we delete any personal information about you that we have collected from you, subject to certain exceptions. Once we receive and verify your request, we will delete (and direct our service providers and contractors to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

11.3 Right to Correct

You have the right to request that we correct inaccurate personal information that we maintain about you, taking into account the nature of the personal information and the purposes of the processing. Once we receive and verify your request, we will use commercially reasonable efforts to correct the inaccurate personal information.

11.4 Right to Opt Out of Sale or Sharing

You have the right to opt out of the sale or sharing of your personal information. We do not sell or share your personal information as those terms are defined under California law. Accordingly, we do not offer an opt-out from sale or sharing.

11.5 Right to Limit Use and Disclosure of Sensitive Personal Information

You have the right to direct us to limit our use and disclosure of your Sensitive Personal Information to only those uses necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services, and for other enumerated purposes permitted by the CCPA/CPRA. We do not collect Sensitive Personal Information. Accordingly, we do not offer a mechanism to limit its use.

11.6 Right to Non-Discrimination

You have the right not to receive discriminatory treatment for exercising any of your CCPA/CPRA rights. We will not:

However, we may charge you a different price or rate or provide a different level or quality of goods or services if that difference is reasonably related to the value provided to you by your personal information, or if permitted by law (such as offering loyalty, rewards, or other financial incentive programs).

Article 12 — How to Exercise Your California Privacy Rights

12.1 Submitting Requests

To exercise your rights under the CCPA/CPRA, you may submit a verifiable consumer request by:

You may only make a verifiable consumer request for access to or data portability twice within a 12-month period. Your verifiable consumer request must:

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us.

12.2 Verification Process

We will use the information you provide in your request to verify your identity. The information we request for verification purposes will depend on the sensitivity of the personal information at issue and the risk of harm to you from unauthorized access or deletion.

For requests to know categories of personal information, we will verify your identity to a reasonable degree of certainty, which may include matching two data points you provide with data points we maintain about you, such as your name and email address.

For requests to know specific pieces of personal information or requests to delete, we will verify your identity to a reasonably high degree of certainty, which may include matching three or more data points you provide with data points we maintain about you, or requiring you to provide a signed declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.

If we cannot verify your identity from the information already maintained by us, we may request additional information from you, which we will only use to verify your identity and for security or fraud-prevention purposes.

12.3 Authorized Agents

You may designate an authorized agent to submit requests on your behalf. To designate an authorized agent, you must:

Alternatively, an authorized agent may submit a request on your behalf if the agent provides proof of power of attorney pursuant to California Probate Code sections 4000 to 4465. We may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.

12.4 Response Timing and Format

We will acknowledge receipt of your request within ten (10) business days and provide information about how we will process your request.

We will respond to a verifiable consumer request within forty-five (45) days of receipt. If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing.

Any disclosures we provide will cover the 12-month period preceding our receipt of your verifiable consumer request. For data portability requests, we will provide your personal information in a format that is readily useable and should allow you to transmit the information to another entity without hindrance (such as a commonly used electronic format).

12.5 No Fee for Requests

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will notify you of the fee and provide you with a cost estimate before completing your request.

Article 13 — California "Shine the Light" Law

California Civil Code Section 1798.83 (California's "Shine the Light" law) permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.

We do not share personal information with third parties for their direct marketing purposes as defined by California's "Shine the Light" law.

Article 14 — Nevada Privacy Rights

If you are a Nevada resident, you have the right to opt out of the sale of certain personal information to third parties who intend to license or sell that personal information.

We do not currently sell your personal information as defined under Nevada law. However, if you are a Nevada resident and wish to submit a preemptive opt-out request, you may contact us at hello@the2924.com with "Nevada Opt-Out Request" in the subject line.

Article 15 — Other State Privacy Rights

If you are a resident of a U.S. state that has enacted a comprehensive consumer privacy law (such as Colorado, Connecticut, Virginia, Utah, Montana, Oregon, Texas, Delaware, Iowa, Indiana, Tennessee, New Hampshire, New Jersey, Kentucky, Maryland, Minnesota, Nebraska, or Rhode Island), you may have additional privacy rights under your state's consumer privacy law, including:

To exercise these rights, please contact us using the methods described in Article 12 or Article 17.

Article 16 — Changes to This Privacy Policy

We reserve the right to update, modify, or replace this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by:

Material changes will take effect thirty (30) days after we post or send notice of the changes, unless otherwise required by law. Non-material changes will take effect immediately upon posting.

Your continued use of the Site after the effective date of any changes constitutes your acceptance of the revised Privacy Policy. If you do not agree to the updated Privacy Policy, you must stop using the Site and, if applicable, terminate your account in accordance with our Terms and Conditions.

It is your responsibility to review this Privacy Policy periodically for changes. We encourage you to check this Privacy Policy frequently to stay informed about how we are protecting your personal information.

Article 17 — Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, or if you wish to exercise your privacy rights, please contact us at:

Balance Origins, LLC
Attn: Privacy Officer
PO Box 17064
Beverly Hills, CA 90209
Email: hello@the2924.com

For California residents exercising CCPA/CPRA rights, you may also use the contact information provided in Article 12.

Article 18 — Effective Date and Prior Versions

This Privacy Policy is effective as of the "Effective Date" listed at the top of this document.

Prior versions of this Privacy Policy are available upon request by contacting us at hello@the2924.com.

Acknowledgment

BY ACCESSING OR USING THE SITE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THIS PRIVACY POLICY AND OUR TERMS AND CONDITIONS.

IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, YOU MUST NOT ACCESS OR USE THE SITE.

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